PARO
PROJECT TYPE | Rebranding + Website
ABOUT PARO
Paro frees business professionals from traditional employment by pioneering a new market category: the growth platform. Giving experts and businesses the power to achieve long-term success—to go beyond even their biggest goals. Trusted by hundreds of the most elite finance and accounting experts, they empower experts to grow their own businesses. Paro has enabled thousands of businesses across the U.S. to grow by solving their core challenges faster. Paro’s mission is to empower business professionals to pursue meaningful work on their own terms.
THE SCOPE OF WORK
Complete Rebrand
Brand Guidelines
Logo
Color Palette
Font/ Typography
Voice/tone
Tagline/slogan
Key messages
Design Assets
PPT Template
Client & Freelancer Sheets
White Paper
Case Study
Email Signature
Zoom Backgrounds
Business Cards
Icons
Digital Ad Sets
Facebook, LinkedIn, Google;
4 Ads Sets/month for clientFacebook, LinkedIn, Google;
4 Ads Sets/month for freelance
Website
Home, About, Product, Careers, Blog Pages
Wireframes, Mockups, Development
PROJECT DURATION
Number Project Studio:
17 Weeks
December 2021 - April 2022
PROJECT ROLE(S)
Graphic Designer
Digital Ad Sets Exploration & Creation
Zoom Backgrounds
Business Cards
UX Consultation
User Research & Usability Consultation
