Goal:

Create a mascot for StopPop! for use on their website, social media accounts and advertisements.

The Solution:

Being a startup, StopPop! wanted a character to represent the brand on their website and social media accounts. Being that the website is dedicated to popsicles, Anna, the owner wanted to bring one to life as Shannon.

My strategy

• Create something that feels more millennial to reach a wider audience

• Maintain brand recognizability

• Imbue a sense of personality for the brand and the character, something cute and sassy

Character went live May 2020 Team | StopPop (stoppopnow.com)