The logo is a badge and stamp of authenticity. The badge is an item in the franchise that represents the reward of defeating a Pokémon Gym Leader. Badges are collected in small boxes or worn as a pin. Badges earned allow the player gradual access to tougher areas in the game, new attacks to teach their Pokémon, and the ability to command stronger ones.

The overall form of the logo mark is to invoke the badge. It is a mark of achievement for the founder Joe Merrick, and for the user base it represents the availability to access the wealth of information that has accumulated over the past 20 years.

At the core of the logo is the eye of the Pokémon Celebi, in its pixel art form. The pixel style harkens back to the origins of Pokémon on the Game Boy and to the start of serebii.net. The green color calls back to the display colors on the Game Boy, the colors used on the current website, and the Pokémon Celebi.

The outer form is a smooth speech bubble as it represents the voice of Serebii. It alludes to the official Pokémon logo, which uses a thick outline around its letter forms and to the official art of Celebi.

As well as providing the world with a giant comprehensive database of Pokemon information, Serebii also gives daily news on Pokemon. From announcing upcoming events in games to the details on the next anime episode, there’s always something happening in the world of Pokemon.

There is an opportunity to expand into the realm of broadcasting as The Pokemon Company also hosts tournaments for the video game and trading card game. With that, comes the need to expand into an office space so that individuals can work together in a unified space.

Brand growth also means an opportunity for merchandise. Currently the website gains revenue from banner ads displayed on the top and bottom of the webpage. Merchandise allows for additional income to support the growing business and future employees. Examples can include stickers, pins, decals for game systems, lanyards, t shirts..

The business card expands on the badge concept in that it is given as an additional method of accessing the website. It is handed with the website clearly legible from the receivers point of view.

The information on the card itself is kept to a minimum, as the only method of contact is Joe Merrick’s email. It’s purpose is to receive suggestions on how to improve the site and fix errors. Its long and thin format appears almost as a flash drive, furthering its relation to digital media.